I think so very much like Sue Fenton.
Originally posted on F Words:
When shopping, there are times when bad English doesn’t really matter. Take greengrocers, for example; I routinely grumble and scoff when I see “potato’s” and “apple’s” and “basel and corinder” offered for sale, but a casual approach to grammar doesn’t actually make much difference to my enjoyment of the product on offer – you’d have to be pretty pedantic to take your fruit-and-veg custom elsewhere on the grounds of a misplaced apostrophe and some sloppy spelling.
It’s different when you’re buying a service or an expensive branded item, because you’re not buying a thing, you’re buying an experience. It’s different, it just is. You expect quality in all aspects of your dealings with the shop or service provider. And when you’re buying a service that involves a medical procedure this is even more true. For some time I’ve been looking into (excuse the pun) options for treatments to correct my short sight. The first lot I corresponded with – one of the leading laser surgery providers – pissed me off because their promotional claim: “Laser surgery from £395 per eye!!!” turned out to be – in my case, anyway – unrealistic. That price, as far as I could make out, applied only to people with a prescription so low they would form only a small proportion of potential clients. For properly short-sighted people, like me – those most likely to seek surgery – the cost is actually in the thousands. I know these companies have to get punters through the door, and the £395 price claim certainly worked with me, but I soon came to the conclusion I’d rather know the real price than be attracted by an unfeasibly low figure and then disappointed by the reality.